Some Facts About Amaranth

  • Amaranth grains were once considered a staple food in the Inca, Maya and Aztec civilizations.

  • Its earthy, nutty flavor works well in a variety of dishes

  • This nutritious grain is naturally gluten-free and rich in protein, fiber, micronutrients and antioxidants.

  • Amaranth is a good source of fiber, protein, manganese, magnesium, phosphorus and iron, along with several other important micronutrients.

  • Animal and test-tube studies show that amaranth may have an anti-inflammatory effect in the body.

  • Amaranth is high in protein and fiber, both of which may help reduce appetite and increase weight loss.

  • Amaranth is a nutritious, gluten-free grain that is a suitable dietary addition for those with celiac disease or gluten sensitivity.

Amaranth May Lower Cholesterol Levels

Cholesterol is a fat-like substance found throughout the body. Too much cholesterol can build up in the blood and cause arteries to narrow. Interestingly, some animal studies have found that amaranth may have cholesterol-lowering properties.

Our Inspiration

The inspiration for our brand are our two doggos Amstel [left] and Cachito [right]. They have travelled all the way from Mexico to share an adventure in Ireland with their human mom. Then their human mom fell in love with an Irish man and that is just the beginning of this story...


The Alebrijes are imaginary creatures that have elements from different animals such as dragon bodies, bat wings, wolf teeth and dog eyes. It is believed that some dog breeds in Mexico are spiritual guides in the afterlife.

Customized illustration by Mexican Artist Andre Michel Patiño