Some Facts About Amaranth
The inspiration for our brand are our two doggos— Amstel [left] and Cachito [right]. They have travelled all the way from Mexico to share an adventure in Ireland with their human mom. Then their human mom fell in love with an Irish man and that is just the beginning of this story...
The Alebrijes are imaginary creatures that have elements from different animals such as dragon bodies, bat wings, wolf teeth and dog eyes. It is believed that some dog breeds in Mexico are spiritual guides in the afterlife.
Customized illustration by Mexican Artist Andre Michel Patiño